When I met with the owner of a local BMW franchise I immediately connected with their need to select promotional items that supported the BMW brand. Luxury, Sporty, High Tech, Clean, Professional....were words associations that came to mind. In the end, Novel Promotional Marketing created a customer appreciation gift set that is included in all new car sales.
The promotional items that were selected were those that would put their franchise name in front of their customer on a regular basis. The items also were a promotional message that would get high visibility to non-buyers. Here is what our client had to say:
"I know it 's been a few years since our first order and therefore I feel remiss in telling you how professionally you have handled each transaction we've completed with you. You have been patient and helpful in every respect and it is difficult to put into words just how much your effort to find just the right promo item at the best possible price point has meant to me. As you are well aware, I have very little time to spend on details and you made it a simple pleasure to do business with you. "
Thanks again.
Sincerely,
Tom D. Owner of a BMW Dealership
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